PGEU in Stockholm to develope the core values for the next 50 years

The Pharmaceutical Group of the European Union (PGEU) is the European association for pharmacists. Right now in Stockholm their annual meeting take place under the theme:
"The Next Fifty Years, Developing Our Core Values for a Changing World".

I hope the next 50 years will be about modernisation and meeting consumer demands but Im not convinced. Take a look at this programme for guests and accompanying persons - does it seem like its developed for the members of an forward looking organisation? First day they think their guests and accompanying persons should be bussed to the most posh store in town NK, then next day a bit for history with the Vasa museum to be followed by a day at the royal castle. The congress program is being put together by the Swedish state monopoly company Apoteket. I must admit I'm suspicious by any organisations that have this type of programs.